Skip to main content

Welcome to your new Drupal website!

Please follow these steps to set up and start using your website:

  1. Configure your website Once logged in, visit the administration section, where you can customize and configure all aspects of your website.
  2. Enable additional functionality Next, visit the module list and enable features which suit your specific needs. You can find additional modules in the Drupal modules download section.
  3. Customize your website design To change the "look and feel" of your website, visit the themes section. You may choose from one of the included themes or download additional themes from the Drupal themes download section.
  4. Start posting content Finally, you can create content for your website. This message will disappear once you have promoted a post to the front page.

For more information, please refer to the help section, or the online Drupal handbooks. You may also post at the Drupal forum, or view the wide range of other support options available.


With more than two decades of collective experience in
transformational research and communication , we provide a
comprehensive bouquet of services to the social development sector


Recent Projects


Developing Capacity Building and Communication Material on State Adaptations of National Iron plus Initiative Program

The Government of India (GoI) in 2013 launched National Iron Plus Initiative as an attempt to look at Iron Deficiency Anemia comprehensively across all life stages including adolescents and women in reproductive age group who are not pregnant or lactating.

Micronutrient Initiative Organization had hired New Concept for the development of capacity building and communication material on state adaptations of National Iron plus Initiative Program. In the briefing meeting, some background materials were also shared.

...Read more



Training Modules and Training Materials for National School Eye Health, School Teachers and Paramedical Professionals

The Sightsavers project aimed to design culturally relevant training materials for school teachers and paramedical professionals of the government. 


In order to implement effective school eye health education program and community school programme, a large number of teachers and community health workers need to be trained to teach students and communities about best eye health practices.

...Read more



Development of Interactive and Innovative Communication Material for the TV/Radio Serial ‘Main Kuch Bhi Kar Sakti Hoon’

Population Foundation of India (PFI), with support from DFID, is produced a multimedia entertainment education TV serial called “Main Kuch Bhi Kar Sakti Hoon” with women’s empowerment as its central theme.

To complement and extend the messaging of the TV serial, New Concept was engaged in extensive outreach activities aimed towards enhancing and deepening the audiences’ engagement with key family planning issues. This was directed towards changing social norms and promoting positive behaviours on issues surrounding family planning; and was carried out through NGO partners, community-based networks and community health workers (ASHAs, ANMs) in select high priority districts of Bihar and Madhya Pradesh.

...Read more



Editor’s Roundtable on Routine Immunisation


New Concept was engaged by UNICEF to organise a Roundtable on Routine Immunisation in Lucknow to bring together noted editors of media houses and seek their suggestions on comprehensive coverage of Routine Immunisation in UP. 

...Read more