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Developing Capacity Building and Communication Material on State Adaptations of National Iron plus Initiative Program

The Government of India (GoI) in 2013 launched National Iron Plus Initiative as an attempt to look at Iron Deficiency Anemia comprehensively across all life stages including adolescents and women in reproductive age group who are not pregnant or lactating.

Micronutrient Initiative Organization had hired New Concept for the development of capacity building and communication material on state adaptations of National Iron plus Initiative Program. In the briefing meeting, some background materials were also shared.

Training Modules and Training Materials for National School Eye Health, School Teachers and Paramedical Professionals

The Sightsavers project aimed to design culturally relevant training materials for school teachers and paramedical professionals of the government. 


In order to implement effective school eye health education program and community school programme, a large number of teachers and community health workers need to be trained to teach students and communities about best eye health practices.

Development of Interactive and Innovative Communication Material for the TV/Radio Serial ‘Main Kuch Bhi Kar Sakti Hoon’

Population Foundation of India (PFI), with support from DFID, is produced a multimedia entertainment education TV serial called “Main Kuch Bhi Kar Sakti Hoon” with women’s empowerment as its central theme.

To complement and extend the messaging of the TV serial, New Concept was engaged in extensive outreach activities aimed towards enhancing and deepening the audiences’ engagement with key family planning issues. This was directed towards changing social norms and promoting positive behaviours on issues surrounding family planning; and was carried out through NGO partners, community-based networks and community health workers (ASHAs, ANMs) in select high priority districts of Bihar and Madhya Pradesh.

Main Kuch Bhi Kar Sakti Hoon

 Population Foundation of India (PFI), with support from DFID, is producing a multimedia entertainment education TV serial called “Main Kuch Bhi Kar Sakti Hoon” with women’s empowerment as its central theme.

Appreciation on successful completion of the State Dissemination Event at Lucknow

Thanks so much to you and your team for the phenomenal support at this conference. Can't tell you how much valuable it has been for us. Thanks to each and every person of your team! Cheers to another deliverable struck off our list and pretty successfully at that!

Anju Dadhwal, UHI