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Developing Capacity Building and Communication Material on State Adaptations of National Iron plus Initiative Program

The Government of India (GoI) in 2013 launched National Iron Plus Initiative as an attempt to look at Iron Deficiency Anemia comprehensively across all life stages including adolescents and women in reproductive age group who are not pregnant or lactating.

Micronutrient Initiative Organization had hired New Concept for the development of capacity building and communication material on state adaptations of National Iron plus Initiative Program. In the briefing meeting, some background materials were also shared.

Training Modules and Training Materials for National School Eye Health, School Teachers and Paramedical Professionals

The Sightsavers project aimed to design culturally relevant training materials for school teachers and paramedical professionals of the government. 


In order to implement effective school eye health education program and community school programme, a large number of teachers and community health workers need to be trained to teach students and communities about best eye health practices.

Development of Interactive and Innovative Communication Material for the TV/Radio Serial ‘Main Kuch Bhi Kar Sakti Hoon’

Population Foundation of India (PFI), with support from DFID, is produced a multimedia entertainment education TV serial called “Main Kuch Bhi Kar Sakti Hoon” with women’s empowerment as its central theme.

To complement and extend the messaging of the TV serial, New Concept was engaged in extensive outreach activities aimed towards enhancing and deepening the audiences’ engagement with key family planning issues. This was directed towards changing social norms and promoting positive behaviours on issues surrounding family planning; and was carried out through NGO partners, community-based networks and community health workers (ASHAs, ANMs) in select high priority districts of Bihar and Madhya Pradesh.

Operation research (or) – knowledge; attitude; practices (KAP) About tuberculosis (TB): baseline survey among school children in Seven districts

 New Concept conducted a baseline with the key research question, “what are the effective interventions to improve KAP of the students and teachers of the schools and healthcare providers and authorities of school health programs at the district level on TB & RNTCP”. Thus, the objectives were:

Media Consultations on Routine Immunisation in UP

 According to the census 2011, the indicators pertaining to Routine Immunisation in UP have been the lowest. Better coordination is required between the health department and media personnels for enhanced awareness about RI among people.